Home
 /  / 
Netflixed: The Epic Battle for America’s Eyeballs by Gina Keating

Netflixed: The Epic Battle for America’s Eyeballs by Gina Keating

Business

Download Netflixed: The Epic Battle for America’s Eyeballs.pdf

You are about to download the book called Netflixed: The Epic Battle for America’s Eyeballs and was written by the author Gina Keating. It is an ebook that corresponds to the genre of Business. You can download it or read it online.

STATUS: AVAILABLE | Last checked: 37 minutes ago.

DOWNLOAD

Title: Netflixed: The Epic Battle for America’s Eyeballs
Author: Gina Keating
Category: Business
Date: 10/11/2012
Lenguage: English
Publisher: unknown
Pages: unknown
ISBN10: 9781591844785

 

 

You can download Netflixed: The Epic Battle for America’s Eyeballs this ebook or read it online

Ebook description:

Netflix has come a long way since 1997, when two Silicon Valley entrepreneurs, Marc Randolph and Reed Hastings, decided to start an online DVD store before most people owned a DVD player. They were surprised and elated when launch-day traffic in April 1998 crashed their server and resulted in 150 sales. Today, Netflix has more than 25 million subscribers and annual revenues above $3 billion. Yet long- term success-or even survival-is still far from guaranteed. Journalist Gina Keating recounts the absorbing, fast-paced drama of the company’s turbulent rise to the top and its attempt to invent two new kinds of business. First it engaged in a grueling war against video-store behemoth Blockbuster, transforming movie rental forever. Then it jumped into an even bigger battle for online video streaming against Google, Hulu, Amazon, and the big cable companies. Netflix ushered in such innovations as DVD rental by mail, a patented online queue of upcoming rentals, and a recommendation algorithm called Cinematch that proved crucial in its struggle against bigger rivals. Yet for all its success, Netflix is still a polarizing company. Hastings is often heralded as a visionary-he was named Business Person of the Year in 2010 by Fortune-even as he has been called the nation’s worst CEO. Netflix also faces disgruntled customers after price increases and other stumbles that could tarnish the brand forever. The quest to become the world’s portal for premium video on demand will determine nothing less than the future of entertainment and the Internet. Drawing on extensive new interviews and her years covering Netflix as a financial and entertainment reporter, Keating makes this tale as absorbing as it is important.

About the author:

Not available

Filetype: PDF | EPUB | EBOOK
Filesize: 455.43KB
Total downloads: 939 downloaded
Total readings: 1413 times
Last download: 37 minutes ago

43 Comments

Related Books: